Establishing your franchise 'Why' is crucial for your success. This step helps you articulate your motivations for investing in a franchise, guiding your decisions along the way. By translating your 'Why' into measurable targets, you create a clear roadmap that helps you stay focused. Setting guardrails ensures that you remain aligned with your goals, avoiding distractions that can derail your journey. This foundational clarity allows you to make informed choices and empowers you to take confident steps towards a rewarding franchise ownership experience that truly resonates with your personal and financial aspirations.